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TikTok Ad Library ad

One ad from TikTok's EU Ad Library: creative, landing page, advertiser, who paid, targeting and reach by country, age and gender.

1 credit per callFresh within 3 hoursMCP tool: tiktok_ad_library_ad
GEThttps://api.lurkapi.com/v1/tiktok/ad-library/ad

Example response

When to use this

Use it to see how an ad was targeted and whom it reached: the countries, ages, genders and interests the advertiser chose, TikTok's estimate of how many users matched, and unique reach per country (split by age and gender for ads shown since June 2026). You also get the landing page, call to action, objective, who paid for the ad and the advertiser's TikTok account.

Get ad_id from TikTok Ad Library search, or paste the ad's library.tiktok.com URL. Like the search, it only covers ads shown in the EU/EEA, Switzerland, the UK and Turkey.

Unknown ids return 404 not_found.

Example request

Copy one and replace YOUR_API_KEY with your API key (get one free). The code versions read the key from the LURKAPI_API_KEY environment variable instead.

Language

Parameters

Add them to the URL after a ?, as in ?ad_id=1876319908813409. Join several with &.

ParameterDescription
ad_id
stringrequired
The ad's id from TikTok Ad Library search, e.g. 1876319908813409, or its library.tiktok.com/ads/detail/?ad_id=… URL.
Example
1876319908813409

Example response

A real response, captured from the live API. Lists are trimmed to a couple of items, and long text such as media links is cut short with ….

Show the example response (2 KB)
{
  "success": true,
  "credits_remaining": 999986,
  "credits_charged": 1,
  "id": "1876319908813409",
  "url": "https://library.tiktok.com/ads/detail/?ad_id=1876319908813409",
  "advertiser_name": "NIKE Retail B.V.",
  "title": null,
  "category": "Apparel & Accessories",
  "first_shown": 1789344000,
  "last_shown": 1790640000,
  "estimated_audience": "500K-600K",
  "videos": [
    {
      "url": "https://library.tiktok.com/api/v1/cdn/1790776218/video/aHR0cHM6Ly92MTZtL…",
      "cover": "https://p16-common-sign.tiktokcdn.com/tos-useast2a-p-0037-euttp/oAgCkf5X…"
    }
  ],
  "image_urls": [],
  "external_url": "https://www.nike.com/fr/w/air-rift-chaussures-56wtbzy7ok?cp=72924050721_brs_CR9S9EUTR0WV",
  "call_to_action": "Shop now",
  "objective": "Traffic",
  "advertiser": {
    "name": "NIKE Retail B.V.",
    "adv_biz_ids": "6876453864464188162",
    "registry_location": "Netherlands",
    "sponsor": "INITIATIVE MEDIA B.V.",
    "tiktok_user": null
  },
  "targeting": {
    "countries": [
      "FR"
    ],
    "age": [
      "18-24",
      "25-34"
    ],
    "gender": [
      "female"
    ],
    "audience_size": "3.9M-4.8M",
    "interests": [
      "Apparel & Accessories",
      "Sports"
    ],
    "video_interactions": [
      "Beauty & Style"
    ],
    "creator_interactions": [
      "Fashion & Beauty"
    ],
    "languages": [],
    "operating_systems": []
  },
  "reach_by_country": [
    {
      "country": "FR",
      "users": "540K",
      "by_age_gender": [
        {
          "age": "18-24",
          "gender": "female",
          "users": "302K"
        },
        {
          "age": "25-34",
          "gender": "female",
          "users": "254K"
        }
      ]
    }
  ]
}

Response fields

Every field in a successful response, and what it means. A name with [] belongs to each item of a list: videos[].url is the url of every item in videos. null means there's no value.

Show all 46 fields
FieldTypeDescription
successtrueAlways true here; errors have success: false.
credits_remainingnumberYour balance after this call. On anonymous playground calls: free tries left today.
credits_chargednumberCredits this call cost; 0 on free endpoints. On anonymous playground calls: tries used (1).
idstringAd id. Pass it as ad_id to TikTok Ad Library ad for targeting and reach.
urlstringThe ad on library.tiktok.com.
advertiser_namestringcan be nullThe advertiser as registered with TikTok; null for the few ads published without one.
titlestringcan be nullThe ad's caption text; null if it has none.
categorystringcan be nullTikTok's category for the ad, e.g. Apparel & Accessories or Apps; null if none.
first_shownnumberFirst day the ad was shown in the library's countries, Unix seconds (usually midnight UTC; brand-new ads can carry the exact time).
last_shownnumberLatest day it was shown, Unix seconds (usually midnight UTC). Yesterday or today for ads still running.
estimated_audiencestringcan be nullTikTok's estimate of unique users who saw the ad at least once, as a range such as 10K-100K; null if not given.
videosobject[]The ad's videos, usually one. Empty for image ads.
videos[].urlstringMP4 URL. It redirects to TikTok's CDN and expires about 6 hours after we fetched the ad.
videos[].coverstringcan be nullCover image URL (expires about 6 hours after we fetched the ad); null if none.
image_urlsstring[]The ad's images, in order. In search results a video ad usually lists its cover here.
external_urlstringcan be nullWhere the ad sends people: the landing page, or the app store page for app ads; null if none.
call_to_actionstringcan be nullThe button text, e.g. Shop now; null if none.
objectivestringcan be nullThe advertiser's campaign objective, e.g. Traffic or Sales; null if not given.
advertiserobjectWho ran the ad.
advertiser.namestringcan be nullThe advertiser as registered with TikTok.
advertiser.adv_biz_idsstringcan be nullTikTok's business id for the advertiser, e.g. 6876453864464188162.
advertiser.registry_locationstringcan be nullCountry the advertiser is registered in, e.g. Germany.
advertiser.sponsorstringcan be nullWho paid for the ad ("Ad paid for by"), often an agency or the advertiser itself; null if not given.
advertiser.tiktok_userobjectcan be nullThe advertiser's TikTok account; null when the ad didn't run from one.
advertiser.tiktok_user.usernamestringTikTok username (handle), without @. Pass it to the profile endpoint.
advertiser.tiktok_user.display_namestringcan be nullDisplay name.
advertiser.tiktok_user.followersstringcan be nullFollowers as TikTok rounds them in the library, e.g. 319.1K.
advertiser.tiktok_user.avatar_urlstringcan be nullAvatar URL (expires after a few days).
advertiser.tiktok_user.urlstringThe account on tiktok.com.
targetingobjectThe main ways the advertiser chose to reach people. TikTok may also have shown the ad for other reasons.
targeting.countriesstring[]Countries targeted, as 2-letter codes.
targeting.agestring[]Age ranges targeted, e.g. 18-24, 25-34 or 55+ (in any of the countries).
targeting.genderstring[]Genders targeted: female, male and/or unknown.
targeting.audience_sizestringcan be nullTikTok's estimate of how many users matched the targeting, e.g. 3.9M-4.8M.
targeting.interestsstring[]Interest categories targeted, e.g. Sports. Empty if none.
targeting.video_interactionsstring[]Categories of videos the audience interacted with. Empty if not used.
targeting.creator_interactionsstring[]Categories of creators the audience followed or watched. Empty if not used.
targeting.languagesstring[]Languages targeted. Empty means any.
targeting.operating_systemsstring[]Operating systems targeted, e.g. ANDROID. Empty means any.
reach_by_countryobject[]Unique users reached, per country.
reach_by_country[].countrystring2-letter country code.
reach_by_country[].usersstringUnique users reached there, e.g. 540K or a range like 0-1K.
reach_by_country[].by_age_genderobject[]Reach split by age and gender. TikTok only publishes it for ads shown since June 2026; empty otherwise.
reach_by_country[].by_age_gender[].agestringAge range, e.g. 18-24 or 55+.
reach_by_country[].by_age_gender[].genderstringfemale, male or unknown.
reach_by_country[].by_age_gender[].usersstringUnique users reached in this group, e.g. 302K or 0-1K.

Cost and freshness

Each call costs 1 credit. Calls turned away before they reach the platform (invalid parameters, a key or balance problem, a rate limit) are free, and so are 5xx errors. A not_found is charged, since the platform was checked. How charging works.

Answers are cached for up to 3 hours. A repeat call within that time can return the same data, and costs the same.

Errors

A failed call returns success: false, an error message, a code your program can check, and a docs link. These are the errors this endpoint can return. All error codes.

StatusCodeMeaning
401missing_api_keyNo API key was sent. Put it in the x-api-key header.
401invalid_api_keyThis key doesn't exist or was revoked.
402insufficient_creditsNot enough credits for this call. Buy a pack, or wait for tomorrow's free top-up.
402over_max_creditsThis call would cost more than the max_credits you set. The error says what it needs; raise max_credits to allow it. Not charged.
403account_suspendedThis account is suspended. Email support@lurkapi.com. Not charged.
404not_foundWhat you asked for (a post, an ad, a subreddit) doesn't exist, or there's no endpoint at that path. Charged if the platform was checked.
405method_not_allowedEndpoints only take GET, with parameters in the URL.
429rate_limitedToo many calls in a short time. Wait as many seconds as the retry-after header says, then retry.
500internal_errorSomething broke on our side. Retry. Not charged.
502upstream_errorThe platform didn't send a usable answer. Retry. Not charged.
503upstream_busyAll our connections to the platform are busy. Retry in a few seconds. Not charged.
504upstream_timeoutThe platform took over 30 seconds to answer (90 for web pages). Retry. Not charged.

Use it in Claude

Connect LurkAPI to Claude and ask in plain English. This endpoint is the tiktok_ad_library_ad tool. For example:

Ask Claude
Use LurkAPI's tiktok_ad_library_ad tool with ad_id "1876319908813409", then summarize what you find.

Claude calls tiktok_ad_library_ad with arguments like these, and each call costs 1 credit:

Tool arguments
{"ad_id": "1876319908813409"}

To save tokens, tool results leave out empty fields, keep one URL per image or video, and give transcripts as plain text unless you pass timestamps=true. A result over 45,000 characters comes in parts. Its _note gives the offset for the next part, and later parts are free for 15 minutes. Pass trim=false for the full response.

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