Docs · Ad Library ad details

Ad Library ad details

Full detail for one ad from Meta's Ad Library, by its id or URL.

1 credit per callFresh within 6 hoursMCP tool: facebook_ad

GEThttps://api.lurkapi.com/v1/facebook/adLibrary/ad

When to use this

Use it for one ad's full creative after a search: pass its ad_archive_id as id, or an Ad Library link as url. Top-level keys here are camelCase (adArchiveID, isActive).

Everything about a single ad: copy, every image and video, landing page, platforms and run dates. Unlike the list endpoints, top-level keys are camelCase (adArchiveID, pageName, isActive), publisherPlatform values are lowercase and snapshot.body is a plain string. Ads with several versions keep their creative in snapshot.cards.

Returns 404 not_found if the ad doesn't exist.

Parameters

All parameters go in the query string.

Parameter	Description
`id` stringoptional	The ad's Ad Library id (`ad_archive_id`), e.g. `1016451784037642`. Required unless you pass `url`. Example `1016451784037642`
`url` stringoptional	An Ad Library link containing `?id=…`, e.g. `https://www.facebook.com/ads/library/?id=1016451784037642`.
`trim` booleanoptional	`true` drops image and video URLs (inside `snapshot.cards` too). All text is kept. One of `truefalse` Default `false`

Example request

Replace YOUR_API_KEY with your key, or set LURKAPI_KEY for the code. Get a free key.

curlJavaScriptPython

JavaScript · reads your key from LURKAPI_KEY

const params = new URLSearchParams({
  id: "1016451784037642",
});
const res = await fetch(`https://api.lurkapi.com/v1/facebook/adLibrary/ad?${params}`, {
  headers: { "x-api-key": process.env.LURKAPI_KEY },
});
const data = await res.json();
if (!data.success) throw new Error(`${data.code}: ${data.error}`);
console.log(data.publisherPlatform);

Python · reads your key from LURKAPI_KEY

import os
import requests

res = requests.get(
    "https://api.lurkapi.com/v1/facebook/adLibrary/ad",
    params={
        "id": "1016451784037642",
    },
    headers={"x-api-key": os.environ["LURKAPI_KEY"]},
    timeout=60,
)
data = res.json()
if not data["success"]:
    raise RuntimeError(f"{data['code']}: {data['error']}")
print(data["publisherPlatform"])

Example response

A real response from this endpoint, captured from the live API and trimmed to a couple of items. Strings over 96 characters (mostly signed media URLs) are cut short and end in ….

Show the example response (8 KB)

{
  "success": true,
  "credits_remaining": 997,
  "credits_charged": 1,
  "adArchiveID": "1016451784037642",
  "adid": null,
  "categories": [
    "UNKNOWN"
  ],
  "collationCount": null,
  "collationID": null,
  "containsDigitallyCreatedMedia": false,
  "containsSensitiveContent": false,
  "currency": "",
  "endDate": 1756364400,
  "endDateString": null,
  "fevInfo": null,
  "gatedType": "eligible",
  "hasUserReported": false,
  "hideDataStatus": "NONE",
  "impressionsWithIndex": {
    "impressionsText": null,
    "impressionsIndex": -1
  },
  "isAAAEligible": false,
  "isActive": true,
  "menuItems": [],
  "pageID": "15087023444",
  "pageIsDeleted": false,
  "pageName": "Nike",
  "publisherPlatform": [
    "facebook",
    "instagram"
  ],
  "reachEstimate": null,
  "regionalRegulationData": {
    "finserv": {
      "is_deemed_finserv": false,
      "is_limited_delivery": false
    },
    "tw_anti_scam": {
      "is_limited_delivery": false
    }
  },
  "reportCount": null,
  "snapshot": {
    "additional_info": null,
    "branded_content": null,
    "brazil_tax_id": null,
    "byline": null,
    "caption": "NIKE.COM",
    "cards": [
      {
        "body": "Get the gear that goes hard on and off the field.",
        "caption": "nike.com",
        "cta_text": "Shop Now",
        "cta_type": "SHOP_NOW",
        "image_crops": [],
        "link_description": "",
        "link_url": "https://www.nike.com/t/air-monarch-iv-mens-workout-shoes-extra-wide-p8qN…",
        "original_image_url": "https://scontent-sjc3-1.xx.fbcdn.net/v/t39.35426-6/509269099_74052692168…",
        "resized_image_url": "https://scontent-sjc3-1.xx.fbcdn.net/v/t39.35426-6/509269099_74052692168…",
        "title": "Nike Air Monarch IV ",
        "video_hd_url": null,
        "video_preview_image_url": null,
        "video_sd_url": null,
        "watermarked_resized_image_url": "",
        "watermarked_video_hd_url": null,
        "watermarked_video_sd_url": null
      },
      {
        "body": "Get the gear that goes hard on and off the field.",
        "caption": "nike.com",
        "cta_text": "Shop Now",
        "cta_type": "SHOP_NOW",
        "image_crops": [],
        "link_description": "",
        "link_url": "https://www.nike.com/t/tempo-shorts-toddler-shorts-Gx0CH3/267358-019?dplnk=member",
        "original_image_url": "https://scontent-sjc6-1.xx.fbcdn.net/v/t39.35426-6/508839160_17958205780…",
        "resized_image_url": "https://scontent-sjc6-1.xx.fbcdn.net/v/t39.35426-6/508839160_17958205780…",
        "title": "Nike Tempo Shorts ",
        "video_hd_url": null,
        "video_preview_image_url": null,
        "video_sd_url": null,
        "watermarked_resized_image_url": "",
        "watermarked_video_hd_url": null,
        "watermarked_video_sd_url": null
      },
      {
        "body": "Get the gear that goes hard on and off the field.",
        "caption": "nike.com",
        "cta_text": "Shop Now",
        "cta_type": "SHOP_NOW",
        "image_crops": [],
        "link_description": "",
        "link_url": "https://www.nike.com/t/air-monarch-iv-mens-workout-shoes-p8qNlT/415445-001?dplnk=member",
        "original_image_url": "https://scontent-sjc6-1.xx.fbcdn.net/v/t39.35426-6/509290535_73016820272…",
        "resized_image_url": "https://scontent-sjc6-1.xx.fbcdn.net/v/t39.35426-6/509290535_73016820272…",
        "title": "Nike Air Monarch IV ",
        "video_hd_url": null,
        "video_preview_image_url": null,
        "video_sd_url": null,
        "watermarked_resized_image_url": "",
        "watermarked_video_hd_url": null,
        "watermarked_video_sd_url": null
      },
      {
        "body": "Get the gear that goes hard on and off the field.",
        "caption": "nike.com",
        "cta_text": "Shop Now",
        "cta_type": "SHOP_NOW",
        "image_crops": [],
        "link_description": "",
        "link_url": "https://www.nike.com/t/air-monarch-iv-mens-workout-shoes-extra-wide-p8qN…",
        "original_image_url": "https://scontent-sjc6-1.xx.fbcdn.net/v/t39.35426-6/509359383_12428901607…",
        "resized_image_url": "https://scontent-sjc6-1.xx.fbcdn.net/v/t39.35426-6/509359383_12428901607…",
        "title": "Nike Air Monarch IV ",
        "video_hd_url": null,
        "video_preview_image_url": null,
        "video_sd_url": null,
        "watermarked_resized_image_url": "",
        "watermarked_video_hd_url": null,
        "watermarked_video_sd_url": null
      },
      {
        "body": "Get the gear that goes hard on and off the field.",
        "caption": "nike.com",
        "cta_text": "Shop Now",
        "cta_type": "SHOP_NOW",
        "image_crops": [],
        "link_description": "",
        "link_url": "https://www.nike.com/t/air-monarch-iv-mens-workout-shoes-p8qNlT/415445-102?dplnk=member",
        "original_image_url": "https://scontent-sjc6-1.xx.fbcdn.net/v/t39.35426-6/508595289_38944231908…",
        "resized_image_url": "https://scontent-sjc6-1.xx.fbcdn.net/v/t39.35426-6/508595289_38944231908…",
        "title": "Nike Air Monarch IV ",
        "video_hd_url": null,
        "video_preview_image_url": null,
        "video_sd_url": null,
        "watermarked_resized_image_url": "",
        "watermarked_video_hd_url": null,
        "watermarked_video_sd_url": null
      },
      {
        "body": "Get the gear that goes hard on and off the field.",
        "caption": "nike.com",
        "cta_text": "Shop Now",
        "cta_type": "SHOP_NOW",
        "image_crops": [],
        "link_description": "",
        "link_url": "https://www.nike.com/t/air-monarch-iv-mens-workout-shoes-extra-wide-p8qN…",
        "original_image_url": "https://scontent-sjc3-1.xx.fbcdn.net/v/t39.35426-6/509094198_14858974427…",
        "resized_image_url": "https://scontent-sjc3-1.xx.fbcdn.net/v/t39.35426-6/509094198_14858974427…",
        "title": "Nike Air Monarch IV ",
        "video_hd_url": null,
        "video_preview_image_url": null,
        "video_sd_url": null,
        "watermarked_resized_image_url": "",
        "watermarked_video_hd_url": null,
        "watermarked_video_sd_url": null
      }
    ],
    "country_iso_code": null,
    "cta_text": "Shop now",
    "cta_type": "SHOP_NOW",
    "disclaimer_label": null,
    "display_format": "DPA",
    "ec_certificates": [],
    "event": null,
    "extra_images": [],
    "extra_links": [],
    "extra_texts": [],
    "extra_videos": [],
    "images": [],
    "is_reshared": false,
    "link_description": null,
    "link_url": "https://www.nike.com/us/en_us",
    "page_categories": [
      "Sportswear"
    ],
    "page_id": "15087023444",
    "page_is_deleted": false,
    "page_like_count": 39514042,
    "page_name": "Nike",
    "page_profile_picture_url": "https://scontent-sjc6-1.xx.fbcdn.net/v/t39.35426-6/509357337_40881708814…",
    "page_profile_uri": "https://facebook.com/nike",
    "root_reshared_post": null,
    "title": "{{product.name}}",
    "videos": [],
    "body": "Get the gear that goes hard on and off the field.",
    "final_url": null
  },
  "spend": null,
  "startDate": 1750402800,
  "startDateString": null,
  "stateMediaRunLabel": null,
  "totalActiveTime": null,
  "url": null,
  "aaa_info": null
}

Response fields

Every field of a successful response. [] marks a list: a[].b is the b of each item in a. nullable fields can be null; optional fields can be missing.

Show all 101 fields

Field	Type	Description
success	true	Always true here; errors have `success: false`.
credits_remaining	number	Your balance after this call. On anonymous playground calls: free tries left today.
credits_charged	number	Credits this call cost; 0 on free endpoints. On anonymous playground calls: tries used (1).
adArchiveID	stringnullable	The Ad Library id. Pass it as `id` to the ad details endpoint.
adid	stringnullable	Meta's internal ad id. null in every response we've seen; use the Ad Library id.
pageID	stringnullable	The advertiser's Facebook page id. Pass it as `pageId` to the company ads endpoint.
pageName	stringnullable	The advertiser's page name.
isActive	boolean	Whether the ad is running now.
startDate	numbernullable	When the ad started running, Unix seconds (UTC).
endDate	numbernullable	When the ad stopped, or its latest delivery date if still running, Unix seconds (UTC).
startDateString	stringnullable	The same date as ISO 8601 text when Facebook includes it; often null, so prefer the Unix seconds field.
endDateString	stringnullable	The same date as ISO 8601 text when Facebook includes it; often null, so prefer the Unix seconds field.
totalActiveTime	numbernullable	Seconds the ad has run, when Facebook reports it; usually null.
publisherPlatform	string[]	Where it ran, lowercase: facebook, instagram, audience_network, messenger, threads.
collationCount	numbernullable	How many near-identical versions are grouped under this ad. A high count means the advertiser is scaling it; null for a single version.
collationID	stringnullable	Id shared by the grouped versions of this ad; null for a single version.
snapshot	object	The creative: copy, media, landing page and advertiser details (snake_case inside).
snapshot.page_id	stringnullable	The advertiser's page id (same as the ad's).
snapshot.page_name	stringnullable	The advertiser's page name as shown on the ad.
snapshot.page_profile_uri	stringnullable	The advertiser's Facebook page URL.
snapshot.page_profile_picture_url	stringnullable	The advertiser's profile picture, 60×60 px.
snapshot.page_like_count	numbernullable	Followers of the advertiser's page.
snapshot.page_categories	string[]	Page categories, e.g. ["Outdoor & Sporting Goods Company"].
snapshot.page_is_deleted	boolean	Whether the advertiser's page has been deleted.
snapshot.title	stringnullable	Headline under the creative; null when there is none.
snapshot.caption	stringnullable	Display link under the creative, usually the domain (e.g. HOKA.com).
snapshot.link_url	stringnullable	Landing page the ad sends people to, UTM tags included.
snapshot.link_description	stringnullable	Text under the headline; null when there is none.
snapshot.cta_text	stringnullable	Button label, e.g. "Shop now".
snapshot.cta_type	stringnullable	Button type, e.g. SHOP_NOW, LEARN_MORE, NO_BUTTON.
snapshot.display_format	stringnullable	Creative format, e.g. IMAGE, VIDEO, DCO (dynamic creative), DPA (dynamic product ad) or MULTI_IMAGES. For DCO and DPA ads the creative is in `cards`.
snapshot.images	object[]	Image creatives. Empty for video and card-based ads, and with trim=true.
snapshot.images[].original_image_url	stringnullable	Full-size image URL. Facebook CDN links expire after a few days; download what you need.
snapshot.images[].resized_image_url	stringnullable	600 px image URL, good for thumbnails.
snapshot.images[].watermarked_resized_image_url	string	Watermarked copy; empty or null in every response we've seen.
snapshot.images[].image_crops	any[]	Facebook internal field; an empty array in every response we've seen. Crop hints for the image.
snapshot.videos	object[]	Video creatives. Empty for image and card-based ads, and with trim=true.
snapshot.videos[].video_hd_url	stringnullable	HD video file URL; null if Facebook has no HD version.
snapshot.videos[].video_sd_url	stringnullable	SD video file URL.
snapshot.videos[].video_preview_image_url	stringnullable	Poster frame (still image) URL.
snapshot.videos[].watermarked_video_hd_url	stringnullable	Watermarked copy; empty or null in every response we've seen.
snapshot.videos[].watermarked_video_sd_url	stringnullable	Watermarked copy; empty or null in every response we've seen.
snapshot.cards	object[]	Carousel, dynamic-creative and product versions, each with its own copy and media. With trim=true the text stays and media URLs are null.
snapshot.cards[].title	stringnullable	This version's headline.
snapshot.cards[].body	stringnullable	This version's primary text.
snapshot.cards[].caption	stringnullable	This version's display link, usually the domain.
snapshot.cards[].cta_text	stringnullable	Button label, e.g. "Shop now".
snapshot.cards[].cta_type	stringnullable	Button type, e.g. SHOP_NOW, LEARN_MORE.
snapshot.cards[].link_url	stringnullable	This version's landing page URL.
snapshot.cards[].link_description	stringnullable	Text under the headline; null when there is none.
snapshot.cards[].original_image_url	stringnullable	Full-size image URL; null for video versions.
snapshot.cards[].resized_image_url	stringnullable	600 px image URL; null for video versions.
snapshot.cards[].watermarked_resized_image_url	string	Watermarked copy; empty or null in every response we've seen.
snapshot.cards[].image_crops	any[]	Facebook internal field; an empty array in every response we've seen. Crop hints for the image.
snapshot.cards[].video_hd_url	stringnullable	HD video file URL; null for image versions.
snapshot.cards[].video_sd_url	stringnullable	SD video file URL; null for image versions.
snapshot.cards[].video_preview_image_url	stringnullable	Poster frame URL; null for image versions.
snapshot.cards[].watermarked_video_hd_url	stringnullable	Watermarked copy; empty or null in every response we've seen.
snapshot.cards[].watermarked_video_sd_url	stringnullable	Watermarked copy; empty or null in every response we've seen.
snapshot.byline	stringnullable	Line under the page name, when shown; null or empty in most ads.
snapshot.disclaimer_label	stringnullable	"Paid for by" line on political and issue ads; null otherwise.
snapshot.country_iso_code	stringnullable	Facebook internal field; null in every response we've seen. A country code on some ads.
snapshot.is_reshared	boolean	Whether the ad reshares an existing post (see `root_reshared_post`).
snapshot.root_reshared_post	any	The original post when `is_reshared` is true; null otherwise.
snapshot.branded_content	any	Paid partnership details when the ad is branded content; null otherwise.
snapshot.additional_info	any	Facebook internal field; null in every response we've seen.
snapshot.brazil_tax_id	any	Advertiser tax id shown on ads under Brazil's rules; null otherwise.
snapshot.ec_certificates	any[]	Facebook internal field; an empty array in every response we've seen.
snapshot.event	any	Event details on event ads; null otherwise.
snapshot.extra_images	any[]	More images from dynamic creative; usually empty.
snapshot.extra_links	any[]	More landing page URLs from dynamic creative; usually empty.
snapshot.extra_texts	any[]	More text variations from dynamic creative; usually empty.
snapshot.extra_videos	any[]	More videos from dynamic creative; usually empty.
snapshot.body	stringnullable	The ad's primary text as a plain string; null when the copy is only in `cards`.
snapshot.final_url	stringnullable	Final landing URL after redirects, when Facebook reports it; usually null.
categories	string[]	Special ad categories Facebook assigned. ["UNKNOWN"] for ordinary ads.
currency	string	Currency code of `spend` (e.g. USD) when spend is reported; an empty string otherwise.
spend	any	Spend range, reported for political and issue ads only; null otherwise.
impressionsWithIndex	object	Impressions range, reported for political and issue ads only.
impressionsWithIndex.impressionsText	stringnullable	The range as Facebook shows it; null when not reported.
impressionsWithIndex.impressionsIndex	number	Facebook's bucket number for the range; -1 when not reported.
reachEstimate	any	Estimated reach, which Facebook reports for some EU-delivered ads; null otherwise.
url	stringnullable	Ad Library link for this ad. Often null; build it as https://www.facebook.com/ads/library/?id=<Ad Library id>.
containsDigitallyCreatedMedia	boolean	Whether Facebook labels the creative as AI-generated or digitally altered.
containsSensitiveContent	boolean	Facebook internal field; false in every response we've seen. Facebook's sensitive-content flag.
gatedType	string	Facebook internal field; ELIGIBLE (lowercase in ad details) in every response we've seen.
hasUserReported	boolean	Whether the viewing user reported the ad. Always false: we read the Ad Library logged out.
hideDataStatus	string	Facebook internal field; NONE in every response we've seen.
isAAAEligible	boolean	Facebook flag, true on a few ads; meaning undocumented. Ad details' `aaa_info` holds the related data when present.
menuItems	any[]	Facebook internal field; an empty array in every response we've seen.
pageIsDeleted	boolean	Whether the advertiser's page has been deleted.
regionalRegulationData	object	Delivery limits under regional ad rules.
regionalRegulationData.finserv	object	Financial-services ad rules.
regionalRegulationData.finserv.is_deemed_finserv	boolean	Facebook treats the ad as a financial-services ad.
regionalRegulationData.finserv.is_limited_delivery	boolean	Delivery is limited under financial-services rules.
regionalRegulationData.tw_anti_scam	object	Taiwan's anti-scam ad rules.
regionalRegulationData.tw_anti_scam.is_limited_delivery	boolean	Delivery is limited under Taiwan's anti-scam rules.
reportCount	numbernullable	Times the ad was reported, when disclosed; null in every response we've seen.
fevInfo	any	Facebook internal field; null in every response we've seen.
stateMediaRunLabel	any	Label for ads run by state-controlled media; null otherwise.
aaa_info	any	Extra transparency data on some ads (see `isAAAEligible`); null in every response we've seen.

Caching and freshness

Responses are cached for up to 6 hours, so a repeat call within that window can return the same data. It still costs 1 credit.

Errors

Errors return { success: false, error, code, docs } with the HTTP status below. Validation errors, 401/402/429 rejections and 5xx failures are free; not_found is charged (how charging works). All error codes.

Status	Code	Meaning
401	`missing_api_key`	No API key. Send it in the `x-api-key` header.
401	`invalid_api_key`	The key is unknown or was revoked.
402	`insufficient_credits`	Not enough credits for this call. Buy a pack or wait for tomorrow's top-up.
404	`not_found`	The endpoint, or the thing you asked for (ad, post, subreddit), doesn't exist. Charged when the platform was checked.
405	`method_not_allowed`	Endpoints take GET with query params.
429	`rate_limited`	Too many calls at once. Wait for the `retry-after` seconds, then retry.
500	`internal_error`	Something broke on our side. Retry; 5xx errors are free.
502	`upstream_error`	The platform didn't give a usable answer. Retry; 5xx errors are free.
503	`upstream_busy`	All our connections to the platform are busy. Retry in a few seconds; 5xx errors are free.
504	`upstream_timeout`	The platform took over 30 seconds to answer. Retry; timeouts are free.

Use it in Claude

Once LurkAPI is connected to Claude, this endpoint is the facebook_ad tool. Ask in plain English, for example:

Ask Claude

Use LurkAPI's facebook_ad with id "1016451784037642" and summarize what you find.

Claude calls facebook_ad with arguments like these, and each call costs 1 credit:

Tool arguments

{
  "id": "1016451784037642"
}

Tool results skip nulls and empty lists to save tokens, and trim defaults to true.