Docs · Ad Library ad details

Ad Library ad details

Full detail for one ad from Meta's Ad Library, by its id or URL.

1 credit per callFresh within 6 hoursMCP tool: facebook_ad

GEThttps://api.lurkapi.com/v1/facebook/adLibrary/ad

When to use this

Use it to get one ad in full after a search: its copy, every image and video, landing page, platforms and run dates. Pass its ad_archive_id as id, or an Ad Library link as url. Top-level keys here are camelCase (adArchiveID, isActive).

Two more differences from the list endpoints: publisherPlatform values are lowercase, and snapshot.body is a plain string. Ads with several versions keep their creative in snapshot.cards.

Returns 404 not_found if the ad doesn't exist.

Example request

Copy one and replace YOUR_API_KEY with your API key (get one free). The code versions read the key from the LURKAPI_API_KEY environment variable instead.

curl "https://api.lurkapi.com/v1/facebook/adLibrary/ad?id=2763572613808775" \
  -H "x-api-key: YOUR_API_KEY"

Paste it into a terminal, with your key in place of YOUR_API_KEY.

const params = new URLSearchParams({
  id: "2763572613808775",
});
const res = await fetch(`https://api.lurkapi.com/v1/facebook/adLibrary/ad?${params}`, {
  headers: { "x-api-key": process.env.LURKAPI_API_KEY },
});
const data = await res.json();
if (!data.success) throw new Error(`${data.code}: ${data.error}`);
console.log(data.publisherPlatform);

Node 18+. Save it as lurk.mjs and run node lurk.mjs. It reads your key from LURKAPI_API_KEY.

import os
import requests

res = requests.get(
    "https://api.lurkapi.com/v1/facebook/adLibrary/ad",
    params={
        "id": "2763572613808775",
    },
    headers={"x-api-key": os.environ["LURKAPI_API_KEY"]},
    timeout=60,
)
data = res.json()
if not data["success"]:
    raise RuntimeError(f"{data['code']}: {data['error']}")
print(data["publisherPlatform"])

Run pip install requests, save it as lurk.py and run python lurk.py. It reads your key from LURKAPI_API_KEY.

package main

import (
	"encoding/json"
	"fmt"
	"net/http"
	"net/url"
	"os"
	"time"
)

func main() {
	params := url.Values{}
	params.Set("id", "2763572613808775")
	req, _ := http.NewRequest("GET", "https://api.lurkapi.com/v1/facebook/adLibrary/ad?"+params.Encode(), nil)
	req.Header.Set("x-api-key", os.Getenv("LURKAPI_API_KEY"))

	client := &http.Client{Timeout: 60 * time.Second}
	res, err := client.Do(req)
	if err != nil {
		panic(err)
	}
	defer res.Body.Close()

	var data map[string]any
	if err := json.NewDecoder(res.Body).Decode(&data); err != nil {
		panic(err)
	}
	if data["success"] != true {
		panic(fmt.Sprintf("%v: %v", data["code"], data["error"]))
	}
	fmt.Println(data["publisherPlatform"])
}

Save it as main.go and run go run main.go. It reads your key from LURKAPI_API_KEY.

<?php
$params = http_build_query([
    'id' => '2763572613808775',
]);
$context = stream_context_create(['http' => [
    'header' => 'x-api-key: ' . getenv('LURKAPI_API_KEY'),
    'timeout' => 60,
    'ignore_errors' => true,
]]);
$body = file_get_contents('https://api.lurkapi.com/v1/facebook/adLibrary/ad?' . $params, false, $context);
$data = json_decode($body, true);
if (!$data['success']) {
    throw new Exception("{$data['code']}: {$data['error']}");
}
print_r($data['publisherPlatform']);

Save it as lurk.php and run php lurk.php. It reads your key from LURKAPI_API_KEY.

require 'json'
require 'net/http'

uri = URI('https://api.lurkapi.com/v1/facebook/adLibrary/ad')
uri.query = URI.encode_www_form(
  'id' => '2763572613808775',
)
req = Net::HTTP::Get.new(uri)
req['x-api-key'] = ENV.fetch('LURKAPI_API_KEY')
res = Net::HTTP.start(uri.host, uri.port, use_ssl: uri.scheme == 'https', read_timeout: 60) do |http|
  http.request(req)
end
data = JSON.parse(res.body)
raise "#{data['code']}: #{data['error']}" unless data['success']
puts data['publisherPlatform']

Save it as lurk.rb and run ruby lurk.rb. It reads your key from LURKAPI_API_KEY.

Parameters

Add them to the URL after a ?, as in ?id=2763572613808775. Join several with &.

Parameter	Description
`id` stringoptional	The ad's Ad Library id (`ad_archive_id`), e.g. `2763572613808775`. Required unless you pass `url`. Example `2763572613808775`
`url` stringoptional	An Ad Library link containing `?id=…`, e.g. `https://www.facebook.com/ads/library/?id=2763572613808775`.
`trim` booleanoptional	`true` drops image and video URLs (inside `snapshot.cards` too). All text is kept. One of `truefalse` Default `false`

Example response

A real response, captured from the live API. Lists are trimmed to a couple of items, and long text such as media links is cut short with ….

Show the example response (6 KB)

{
  "success": true,
  "credits_remaining": 997,
  "credits_charged": 1,
  "adArchiveID": "2763572613808775",
  "adid": null,
  "categories": [
    "POLITICAL"
  ],
  "collationCount": null,
  "collationID": null,
  "containsDigitallyCreatedMedia": false,
  "containsSensitiveContent": false,
  "currency": "EUR",
  "endDate": 1715670000,
  "endDateString": null,
  "fevInfo": {
    "authorized_entity_text": "This information was provided to Meta.",
    "submitted_on": "Submitted Nov 27, 2019",
    "phone": "+3222834602",
    "email": "epfacebook@europarl.europa.eu",
    "website": "https://europarl.europa.eu/",
    "address": "rue Wiertz 60, Brussels 1047, BE",
    "page_admin_additional_info": null,
    "free_form_additional_info": {
      "treasurer_name": null,
      "cnpj_or_cpf": null,
      "committee_id": null,
      "point_of_contact": null,
      "director_name": null,
      "corporate_purpose": null,
      "promoter_name": null,
      "agent_name": null,
      "gst_number": null,
      "ec_certificates": []
    },
    "page_name_additional_info": null,
    "fec_additional_info": null,
    "learn_more_content": {
      "help_center_text": "Visit the Help Center to learn about what we require from advertisers to…",
      "help_center_url": "https://www.facebook.com/help/180607332665293?ref=infosheet"
    }
  },
  "gatedType": "eligible",
  "hasUserReported": false,
  "hideDataStatus": "NONE",
  "impressionsWithIndex": {
    "impressionsText": "45K - 50K",
    "impressionsIndex": -1
  },
  "isAAAEligible": false,
  "isActive": false,
  "menuItems": [],
  "pageID": "178362315106",
  "pageIsDeleted": false,
  "pageName": "European Parliament",
  "publisherPlatform": [
    "instagram"
  ],
  "reachEstimate": "500K - 1M",
  "regionalRegulationData": {
    "finserv": {
      "is_deemed_finserv": false,
      "is_limited_delivery": false
    },
    "tw_anti_scam": {
      "is_limited_delivery": false
    }
  },
  "reportCount": null,
  "snapshot": {
    "additional_info": null,
    "branded_content": null,
    "brazil_tax_id": "",
    "byline": "European Parliament",
    "caption": "europarl.europa.eu",
    "cards": [
      {
        "body": "🗳️ Do you know which day you’ll be voting? Check this map to see when y…",
        "caption": "",
        "cta_text": "Learn More",
        "cta_type": "LEARN_MORE",
        "image_crops": [],
        "link_description": null,
        "link_url": "https://www.europarl.europa.eu/topics/en/article/20240429STO20939/voting…",
        "original_image_url": null,
        "resized_image_url": null,
        "title": null,
        "video_hd_url": "https://video.ffcm1-1.fna.fbcdn.net/o1/v/t2/f2/m412/AQP5D0FnYXk6fnmJ18R4…",
        "video_preview_image_url": "https://scontent.ffcm1-1.fna.fbcdn.net/v/t39.35426-6/440941922_819247863…",
        "video_sd_url": "https://video.ffcm1-1.fna.fbcdn.net/o1/v/t2/f2/m412/AQNM-RLmoUEb6Au9EgSG…",
        "watermarked_resized_image_url": "",
        "watermarked_video_hd_url": "",
        "watermarked_video_sd_url": ""
      },
      {
        "body": "🗳️ Do you know which day you’ll be voting? Check this map to see when y…",
        "caption": "",
        "cta_text": "Learn More",
        "cta_type": "LEARN_MORE",
        "image_crops": [],
        "link_description": null,
        "link_url": "https://www.europarl.europa.eu/topics/en/article/20240429STO20939/voting…",
        "original_image_url": "https://scontent.ffcm1-1.fna.fbcdn.net/v/t39.35426-6/438242108_969883858…",
        "resized_image_url": "https://scontent.ffcm1-2.fna.fbcdn.net/v/t39.35426-6/438196942_117125097…",
        "title": null,
        "video_hd_url": "https://video.ffcm1-1.fna.fbcdn.net/o1/v/t2/f2/m412/AQP5D0FnYXk6fnmJ18R4…",
        "video_preview_image_url": "https://scontent.ffcm1-1.fna.fbcdn.net/v/t39.35426-6/440941922_819247863…",
        "video_sd_url": "https://video.ffcm1-1.fna.fbcdn.net/o1/v/t2/f2/m412/AQNM-RLmoUEb6Au9EgSG…",
        "watermarked_resized_image_url": "",
        "watermarked_video_hd_url": "",
        "watermarked_video_sd_url": ""
      }
    ],
    "country_iso_code": "BE",
    "cta_text": "Learn more",
    "cta_type": "LEARN_MORE",
    "disclaimer_label": "PAID_FOR_BY",
    "display_format": "DCO",
    "ec_certificates": [],
    "event": null,
    "extra_images": [],
    "extra_links": [],
    "extra_texts": [],
    "extra_videos": [],
    "images": [],
    "is_reshared": false,
    "link_description": null,
    "link_url": "https://www.europarl.europa.eu/topics/en/article/20240429STO20939/voting…",
    "page_categories": [
      "Organization"
    ],
    "page_id": "178362315106",
    "page_is_deleted": false,
    "page_like_count": 2804395,
    "page_name": "European Parliament",
    "page_profile_picture_url": "https://scontent.ffcm1-1.fna.fbcdn.net/v/t39.35426-6/438222673_409122951…",
    "page_profile_uri": "https://facebook.com/europeanparliament",
    "root_reshared_post": null,
    "title": null,
    "videos": [],
    "body": "🗳️ Do you know which day you’ll be voting? Check this map to see when y…",
    "final_url": null
  },
  "spend": "<€100",
  "startDate": 1715324400,
  "startDateString": null,
  "stateMediaRunLabel": null,
  "totalActiveTime": null,
  "url": null,
  "aaa_info": null
}

Response fields

Every field in a successful response, and what it means. A name with [] belongs to each item of a list: snapshot.images[].original_image_url is the original_image_url of every item in snapshot.images. null means there's no value.

Show all 101 fields

Field	Type	Description
success	true	Always true here; errors have `success: false`.
credits_remaining	number	Your balance after this call. On anonymous playground calls: free tries left today.
credits_charged	number	Credits this call cost; 0 on free endpoints. On anonymous playground calls: tries used (1).
adArchiveID	stringcan be null	The Ad Library id. Pass it as `id` to the ad details endpoint.
adid	stringcan be null	Meta's internal ad id. null in every response we've seen; use the Ad Library id.
pageID	stringcan be null	The advertiser's Facebook page id. Pass it as `pageId` to the company ads endpoint.
pageName	stringcan be null	The advertiser's page name.
isActive	boolean	Whether the ad is running now.
startDate	numbercan be null	The day the ad started running, as Unix seconds at midnight Pacific time.
endDate	numbercan be null	The day the ad stopped, or its latest delivery day if still running, as Unix seconds at midnight Pacific time.
startDateString	stringcan be null	The same date as ISO 8601 text when Facebook includes it; null in every response we've seen, so use the Unix seconds field.
endDateString	stringcan be null	The same date as ISO 8601 text when Facebook includes it; null in every response we've seen, so use the Unix seconds field.
totalActiveTime	numbercan be null	Seconds the ad has run, when Facebook reports it; usually null.
publisherPlatform	string[]	Where it ran, lowercase: facebook, instagram, audience_network, messenger, threads.
collationCount	numbercan be null	How many near-identical versions are grouped under this ad. A high count means the advertiser is scaling it; null for a single version.
collationID	stringcan be null	Id shared by the grouped versions of this ad; null for a single version.
snapshot	object	The creative: copy, media, landing page and advertiser details (snake_case inside).
snapshot.page_id	stringcan be null	The advertiser's page id (same as the ad's).
snapshot.page_name	stringcan be null	The advertiser's page name as shown on the ad.
snapshot.page_profile_uri	stringcan be null	The advertiser's Facebook page URL.
snapshot.page_profile_picture_url	stringcan be null	The advertiser's profile picture, 60×60 px.
snapshot.page_like_count	numbercan be null	Followers of the advertiser's page.
snapshot.page_categories	string[]	Page categories, e.g. ["Outdoor & Sporting Goods Company"].
snapshot.page_is_deleted	boolean	Whether the advertiser's page has been deleted.
snapshot.title	stringcan be null	Headline under the creative; null when there is none.
snapshot.caption	stringcan be null	Display link under the creative, usually the domain (e.g. HOKA.com).
snapshot.link_url	stringcan be null	Landing page the ad sends people to, UTM tags included.
snapshot.link_description	stringcan be null	Text under the headline; null when there is none.
snapshot.cta_text	stringcan be null	Button label, e.g. "Shop now".
snapshot.cta_type	stringcan be null	Button type, e.g. SHOP_NOW, LEARN_MORE, NO_BUTTON.
snapshot.display_format	stringcan be null	Creative format, e.g. IMAGE, VIDEO, DCO (dynamic creative), DPA (dynamic product ad) or MULTI_IMAGES. For DCO and DPA ads the creative is in `cards`.
snapshot.images	object[]	Image creatives. Empty for video and card-based ads, and with trim=true.
snapshot.images[].original_image_url	stringcan be null	Full-size image URL. Facebook's links expire after a few days, so download what you need.
snapshot.images[].resized_image_url	stringcan be null	600 px image URL, good for thumbnails.
snapshot.images[].watermarked_resized_image_url	string	Watermarked copy; empty or null in every response we've seen.
snapshot.images[].image_crops	any[]	Facebook internal field; an empty array in every response we've seen. Crop hints for the image.
snapshot.videos	object[]	Video creatives. Empty for image and card-based ads, and with trim=true.
snapshot.videos[].video_hd_url	stringcan be null	HD video file URL; null if Facebook has no HD version.
snapshot.videos[].video_sd_url	stringcan be null	SD video file URL.
snapshot.videos[].video_preview_image_url	stringcan be null	Poster frame (still image) URL.
snapshot.videos[].watermarked_video_hd_url	stringcan be null	Watermarked copy; empty or null in every response we've seen.
snapshot.videos[].watermarked_video_sd_url	stringcan be null	Watermarked copy; empty or null in every response we've seen.
snapshot.cards	object[]	Carousel, dynamic-creative and product versions, each with its own copy and media. With trim=true the text stays and media URLs are null.
snapshot.cards[].title	stringcan be null	This version's headline.
snapshot.cards[].body	stringcan be null	This version's primary text.
snapshot.cards[].caption	stringcan be null	This version's display link, usually the domain.
snapshot.cards[].cta_text	stringcan be null	Button label, e.g. "Shop now".
snapshot.cards[].cta_type	stringcan be null	Button type, e.g. SHOP_NOW, LEARN_MORE.
snapshot.cards[].link_url	stringcan be null	This version's landing page URL.
snapshot.cards[].link_description	stringcan be null	Text under the headline; null when there is none.
snapshot.cards[].original_image_url	stringcan be null	Full-size image URL; null for video versions.
snapshot.cards[].resized_image_url	stringcan be null	600 px image URL; null for video versions.
snapshot.cards[].watermarked_resized_image_url	string	Watermarked copy; empty or null in every response we've seen.
snapshot.cards[].image_crops	any[]	Facebook internal field; an empty array in every response we've seen. Crop hints for the image.
snapshot.cards[].video_hd_url	stringcan be null	HD video file URL; null for image versions.
snapshot.cards[].video_sd_url	stringcan be null	SD video file URL; null for image versions.
snapshot.cards[].video_preview_image_url	stringcan be null	Poster frame URL; null for image versions.
snapshot.cards[].watermarked_video_hd_url	stringcan be null	Watermarked copy; empty or null in every response we've seen.
snapshot.cards[].watermarked_video_sd_url	stringcan be null	Watermarked copy; empty or null in every response we've seen.
snapshot.byline	stringcan be null	Who paid for the ad (the "Paid for by" name) on political and issue ads; null on most others.
snapshot.disclaimer_label	stringcan be null	The disclaimer kind on political and issue ads, e.g. PAID_FOR_BY (the name is in `byline`); null otherwise.
snapshot.country_iso_code	stringcan be null	Facebook internal field; null in every response we've seen. A country code on some ads.
snapshot.is_reshared	boolean	Whether the ad reshares an existing post (see `root_reshared_post`).
snapshot.root_reshared_post	any	The original post when `is_reshared` is true; null otherwise.
snapshot.branded_content	any	Paid partnership details when the ad is branded content; null otherwise.
snapshot.additional_info	any	Facebook internal field; null in every response we've seen.
snapshot.brazil_tax_id	any	Advertiser tax id shown on ads under Brazil's rules; null otherwise.
snapshot.ec_certificates	any[]	Facebook internal field; an empty array in every response we've seen.
snapshot.event	any	Event details on event ads; null otherwise.
snapshot.extra_images	any[]	More images from dynamic creative; usually empty.
snapshot.extra_links	any[]	More landing page URLs from dynamic creative; usually empty.
snapshot.extra_texts	any[]	More text variations from dynamic creative; usually empty.
snapshot.extra_videos	any[]	More videos from dynamic creative; usually empty.
snapshot.body	stringcan be null	The ad's primary text as a plain string; null when the copy is only in `cards`.
snapshot.final_url	stringcan be null	Final landing URL after redirects, when Facebook reports it; usually null.
categories	string[]	Special ad categories Facebook assigned. ["UNKNOWN"] for ordinary ads.
currency	string	Currency code of `spend` (e.g. USD) when spend is reported; an empty string otherwise.
spend	any	Spend range as Facebook shows it, e.g. "$600K - $700K" or ">$1M" (see `currency`). Political and issue ads only; null otherwise.
impressionsWithIndex	object	Impressions range, reported for political and issue ads only.
impressionsWithIndex.impressionsText	stringcan be null	The range as Facebook shows it; null when not reported.
impressionsWithIndex.impressionsIndex	number	Facebook's bucket number for the range; -1 when not reported. Ad details usually omit it.
reachEstimate	any	Estimated reach as Facebook shows it, e.g. ">1M", on political and issue ads and some EU-delivered ads; null otherwise.
url	stringcan be null	Ad Library link for this ad. null in every response we've seen; build it as https://www.facebook.com/ads/library/?id=<Ad Library id>.
containsDigitallyCreatedMedia	boolean	Whether Facebook labels the creative as AI-generated or digitally altered.
containsSensitiveContent	boolean	Facebook internal field; false in every response we've seen. Facebook's sensitive-content flag.
gatedType	string	Facebook internal field; ELIGIBLE (lowercase in ad details) in every response we've seen.
hasUserReported	boolean	Whether the viewer reported the ad. Always false, since we read the Ad Library logged out.
hideDataStatus	string	Facebook internal field; NONE in every response we've seen.
isAAAEligible	boolean	Facebook flag, true on a few ads; meaning undocumented. Ad details' `aaa_info` holds the related data when present.
menuItems	any[]	Facebook internal field; an empty array in every response we've seen.
pageIsDeleted	boolean	Whether the advertiser's page has been deleted.
regionalRegulationData	object	Delivery limits under regional ad rules.
regionalRegulationData.finserv	object	Financial-services ad rules.
regionalRegulationData.finserv.is_deemed_finserv	boolean	Facebook treats the ad as a financial-services ad.
regionalRegulationData.finserv.is_limited_delivery	boolean	Delivery is limited under financial-services rules.
regionalRegulationData.tw_anti_scam	object	Taiwan's anti-scam ad rules.
regionalRegulationData.tw_anti_scam.is_limited_delivery	boolean	Delivery is limited under Taiwan's anti-scam rules.
reportCount	numbercan be null	Times the ad was reported, when disclosed; null in every response we've seen.
fevInfo	any	Facebook internal field; null in every response we've seen.
stateMediaRunLabel	any	Label for ads run by state-controlled media; null otherwise.
aaa_info	any	Extra transparency data on some ads (see `isAAAEligible`); null in every response we've seen.

Cost and freshness

Each call costs 1 credit. Calls turned away before they reach the platform (invalid parameters, a key or balance problem, a rate limit) are free, and so are 5xx errors. A not_found is charged, since the platform was checked. How charging works.

Answers are cached for up to 6 hours. A repeat call within that time can return the same data, and costs the same.

Errors

A failed call returns success: false, an error message, a code your program can check, and a docs link. These are the errors this endpoint can return. All error codes.

Status	Code	Meaning
401	`missing_api_key`	No API key was sent. Put it in the `x-api-key` header.
401	`invalid_api_key`	This key doesn't exist or was revoked.
402	`insufficient_credits`	Not enough credits for this call. Buy a pack, or wait for tomorrow's free top-up.
402	`over_max_credits`	This call would cost more than the `max_credits` you set. The error says what it needs; raise `max_credits` to allow it. Not charged.
403	`account_suspended`	This account is suspended. Email support@lurkapi.com. Not charged.
404	`not_found`	What you asked for (a post, an ad, a subreddit) doesn't exist, or there's no endpoint at that path. Charged if the platform was checked.
405	`method_not_allowed`	Endpoints only take `GET`, with parameters in the URL.
429	`rate_limited`	Too many calls in a short time. Wait as many seconds as the `retry-after` header says, then retry.
500	`internal_error`	Something broke on our side. Retry. Not charged.
502	`upstream_error`	The platform didn't send a usable answer. Retry. Not charged.
503	`upstream_busy`	All our connections to the platform are busy. Retry in a few seconds. Not charged.
504	`upstream_timeout`	The platform took over 30 seconds to answer (90 for web pages). Retry. Not charged.

Use it in Claude

Connect LurkAPI to Claude and ask in plain English. This endpoint is the facebook_ad tool. For example:

Ask Claude

Use LurkAPI's facebook_ad tool with id "2763572613808775", then summarize what you find.

Claude calls facebook_ad with arguments like these, and each call costs 1 credit:

Tool arguments

{"id": "2763572613808775"}

To save tokens, tool results leave out empty fields, keep one URL per image or video, and give transcripts as plain text unless you pass timestamps=true. A result over 45,000 characters comes in parts. Its _note gives the offset for the next part, and later parts are free for 15 minutes. Pass trim=false for the full response.

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