Docs · Google ad details
Google ad details
One ad from Google's Ads Transparency Center: every version of the creative, where it ran and, for political ads, spend and targeting.
https://api.lurkapi.com/v1/google/adWhen to use this
Use it after company ads (google_company_ads) for one ad's versions, regions and landing page. Pass the ad's Transparency Center link as url, or advertiser_id + creative_id.
Each version has an imageUrl when Google archived it as a picture, else a previewUrl. For text and video ads we also read one live preview for the headline, description, landing page and YouTube video; image-only text stays null (we don't OCR). Impressions, spend and targeting are only published for political ads.
Returns 404 not_found if the ad doesn't exist.
Parameters
All parameters go in the query string.
| Parameter | Description |
|---|---|
urlstringoptional | The ad's Transparency Center link, e.g. https://adstransparency.google.com/advertiser/AR16735076323512287233/creative/CR11071274990039990273. Required unless you pass both ids.
|
advertiser_idstringoptional | The advertiser's id (AR…), with creative_id, instead of url. |
creative_idstringoptional | The ad's id (CR…), with advertiser_id, instead of url. |
Example request
Replace YOUR_API_KEY with your key, or set LURKAPI_KEY for the code. Get a free key.
curl "https://api.lurkapi.com/v1/google/ad?url=https%3A%2F%2Fadstransparency.google.com%2Fadvertiser%2FAR16735076323512287233%2Fcreative%2FCR11071274990039990273%3Fregion%3DUS" \
-H "x-api-key: YOUR_API_KEY"const params = new URLSearchParams({
url: "https://adstransparency.google.com/advertiser/AR16735076323512287233/creative/CR11071274990039990273?region=US",
});
const res = await fetch(`https://api.lurkapi.com/v1/google/ad?${params}`, {
headers: { "x-api-key": process.env.LURKAPI_KEY },
});
const data = await res.json();
if (!data.success) throw new Error(`${data.code}: ${data.error}`);
console.log(data.creativeRegions);import os
import requests
res = requests.get(
"https://api.lurkapi.com/v1/google/ad",
params={
"url": "https://adstransparency.google.com/advertiser/AR16735076323512287233/creative/CR11071274990039990273?region=US",
},
headers={"x-api-key": os.environ["LURKAPI_KEY"]},
timeout=60,
)
data = res.json()
if not data["success"]:
raise RuntimeError(f"{data['code']}: {data['error']}")
print(data["creativeRegions"])Example response
A real response from this endpoint, captured from the live API and trimmed to a couple of items. Strings over 96 characters (mostly signed media URLs) are cut short and end in ….
Show the example response (2 KB)Hide
{
"success": true,
"credits_remaining": 999997,
"credits_charged": 1,
"advertiserId": "AR16735076323512287233",
"creativeId": "CR11071274990039990273",
"advertiserName": "Nike, Inc.",
"format": "video",
"adUrl": "https://adstransparency.google.com/advertiser/AR16735076323512287233/cre…",
"firstShown": null,
"lastShown": "2026-09-30T09:58:06.000Z",
"daysShown": null,
"overallImpressions": null,
"spend": null,
"targeting": null,
"creativeRegions": [
{
"regionCode": "US",
"regionName": "United States"
}
],
"regionStats": [
{
"regionCode": "US",
"regionName": "United States",
"firstShown": null,
"lastShown": "2026-09-30",
"impressions": null,
"platformImpressions": []
}
],
"variations": [
{
"destinationUrl": "https://www.nike.com/retail/",
"headline": "Engineered for Max Airflow",
"description": "Maximum breathability meets ultra-light comfort in new Nike Aero-FIT styles.",
"allText": null,
"imageUrl": null,
"previewUrl": "https://displayads-formats.googleusercontent.com/ads/preview/content.js?…",
"videoId": "RZ1MLoOdWcc"
},
{
"destinationUrl": null,
"headline": null,
"description": null,
"allText": null,
"imageUrl": null,
"previewUrl": "https://displayads-formats.googleusercontent.com/ads/preview/content.js?…",
"videoId": null
}
]
}Response fields
Every field of a successful response. [] marks a list: a[].b is the b of each item in a. nullable fields can be null; optional fields can be missing.
Show all 59 fieldsHide
| Field | Type | Description |
|---|---|---|
| success | true | Always true here; errors have success: false. |
| credits_remaining | number | Your balance after this call. On anonymous playground calls: free tries left today. |
| credits_charged | number | Credits this call cost; 0 on free endpoints. On anonymous playground calls: tries used (1). |
| advertiserId | string | The advertiser's id (AR…). Pass it as advertiser_id to company ads. |
| creativeId | string | The ad's id (CR…). |
| advertiserName | stringnullable | Who paid for the ad (Google's "paid for by" name), e.g. Nike, Inc.; it can differ from the advertiser account, e.g. for agencies. Often null for political ads. |
| format | stringnullable | text, image or video. Text ads are often archived as a picture of the ad. |
| adUrl | string | The ad's page on the Ads Transparency Center. |
| firstShown | stringnullable | When the ad was first shown, ISO 8601 (UTC). Google often leaves it out here; company ads always has it. |
| lastShown | stringnullable | When the ad was last shown, ISO 8601 (UTC). Today's date for ads still running. |
| daysShown | numbernullable | How many days the ad has been shown. A long run usually means the ad works. null when Google leaves it out. |
| overallImpressions | objectnullable | Impressions as the range Google reports. Political ads only; null otherwise. |
| overallImpressions.min | number | Lower bound of impressions. |
| overallImpressions.max | number | Upper bound of impressions. |
| spend | objectnullable | Spend as the range Google reports. Political ads only; null otherwise. |
| spend.currency | string | Currency code, e.g. USD. |
| spend.lower | number | Lower bound of the spend, in currency. |
| spend.upper | number | Upper bound of the spend, in currency. |
| targeting | objectnullable | Who the ad targeted. Political ads only; null otherwise. Empty lists can still mean targeting was used: Google doesn't always list the groups. |
| targeting.age | object | Age groups (0-17, 18-24, 25-34, 35-44, 45-54, 55-64, 65+, unknown) targeting. |
| targeting.age.included | string[] | Age groups (0-17, 18-24, 25-34, 35-44, 45-54, 55-64, 65+, unknown) the ad targeted. |
| targeting.age.excluded | string[] | Age groups (0-17, 18-24, 25-34, 35-44, 45-54, 55-64, 65+, unknown) the ad excluded. |
| targeting.gender | object | Genders (male, female, unknown) targeting. |
| targeting.gender.included | string[] | Genders (male, female, unknown) the ad targeted. |
| targeting.gender.excluded | string[] | Genders (male, female, unknown) the ad excluded. |
| targeting.location | object | Location targeting. |
| targeting.location.included | object[] | Locations the ad targeted. |
| targeting.location.included[].criterionId | string | Google's location id, e.g. 2840 (United States) or 1015229 (a city). |
| targeting.location.included[].name | stringnullable | The country's name for country-level ids; null for cities and regions, which we don't resolve. |
| targeting.location.included[].fullName | stringnullable | Same as name for countries; null for cities and regions. |
| targeting.location.included[].countryCodes | string[] | The country code for country-level ids, e.g. ["US"]; empty otherwise. |
| targeting.location.excluded | object[] | Locations the ad excluded. |
| targeting.location.excluded[].criterionId | string | Google's location id, e.g. 2840 (United States) or 1015229 (a city). |
| targeting.location.excluded[].name | stringnullable | The country's name for country-level ids; null for cities and regions, which we don't resolve. |
| targeting.location.excluded[].fullName | stringnullable | Same as name for countries; null for cities and regions. |
| targeting.location.excluded[].countryCodes | string[] | The country code for country-level ids, e.g. ["US"]; empty otherwise. |
| creativeRegions | object[] | Countries where the ad was shown. |
| creativeRegions[].regionCode | string | 2-letter country code, e.g. US. |
| creativeRegions[].regionName | string | Country name in English. |
| regionStats | object[] | Per-country delivery: dates and, for political ads, impressions. |
| regionStats[].regionCode | string | 2-letter country code, e.g. US. |
| regionStats[].regionName | string | Country name in English. |
| regionStats[].firstShown | stringnullable | First day shown in this country, YYYY-MM-DD; often null outside political ads. |
| regionStats[].lastShown | stringnullable | Last day shown in this country, YYYY-MM-DD. |
| regionStats[].impressions | objectnullable | Impressions in this country. Political ads only; null otherwise. |
| regionStats[].impressions.min | number | Lower bound of impressions. |
| regionStats[].impressions.max | number | Upper bound of impressions. |
| regionStats[].platformImpressions | object[] | Impressions per Google product in this country, when Google reports them; usually empty. |
| regionStats[].platformImpressions[].platform | stringnullable | The Google product. |
| regionStats[].platformImpressions[].min | numbernullable | Lower bound of impressions there. |
| regionStats[].platformImpressions[].max | numbernullable | Upper bound of impressions there. |
| variations | object[] | Every version of the creative Google shows. We read the live preview of the first previewed version of text and video ads only. |
| variations[].destinationUrl | stringnullable | Landing page, from the version's live preview. For search ads it can be just the display URL (e.g. nike.com); null when we didn't read one. |
| variations[].headline | stringnullable | Headline, from the live preview; null for image-only versions and ones we didn't read. |
| variations[].description | stringnullable | Description text, from the live preview; null for image-only versions and ones we didn't read. |
| variations[].allText | stringnullable | All text on the ad. Always null for now: reading text off archived images needs OCR, which we don't run. |
| variations[].imageUrl | stringnullable | Picture of this version; null when it only has a live preview. |
| variations[].previewUrl | stringnullable | Google's live preview of this version (a script); null when there's an imageUrl. |
| variations[].videoId | stringnullable | The YouTube video id of a video ad, from the live preview (youtube.com/watch?v=<id>); null otherwise. |
Caching and freshness
Responses are cached for up to 12 hours, so a repeat call within that window can return the same data. It still costs 1 credit.
Errors
Errors return { success: false, error, code, docs } with the HTTP status below. Validation errors, 401/402/429 rejections and 5xx failures are free; not_found is charged (how charging works). All error codes.
| Status | Code | Meaning |
|---|---|---|
| 401 | missing_api_key | No API key. Send it in the x-api-key header. |
| 401 | invalid_api_key | The key is unknown or was revoked. |
| 402 | insufficient_credits | Not enough credits for this call. Buy a pack or wait for tomorrow's top-up. |
| 404 | not_found | The endpoint, or the thing you asked for (ad, post, subreddit), doesn't exist. Charged when the platform was checked. |
| 405 | method_not_allowed | Endpoints take GET with query params. |
| 429 | rate_limited | Too many calls at once. Wait for the retry-after seconds, then retry. |
| 500 | internal_error | Something broke on our side. Retry; 5xx errors are free. |
| 502 | upstream_error | The platform didn't give a usable answer. Retry; 5xx errors are free. |
| 503 | upstream_busy | All our connections to the platform are busy. Retry in a few seconds; 5xx errors are free. |
| 504 | upstream_timeout | The platform took over 30 seconds to answer. Retry; timeouts are free. |
Use it in Claude
Once LurkAPI is connected to Claude, this endpoint is the google_ad tool. Ask in plain English, for example:
Use LurkAPI's google_ad with url "https://adstransparency.google.com/advertiser/AR16735076323512287233/creative/CR11071274990039990273?region=US" and summarize what you find.Claude calls google_ad with arguments like these, and each call costs 1 credit:
{
"url": "https://adstransparency.google.com/advertiser/AR16735076323512287233/creative/CR11071274990039990273?region=US"
}Tool results skip nulls and empty lists to save tokens.