Google ad details

When to use this

Use it after company ads (google_company_ads) to see one ad's versions, the countries it ran in and its landing page. Pass the ad's Transparency Center link as url, or both advertiser_id and creative_id.

Each version has an imageUrl when Google saved it as a picture, and a previewUrl otherwise. For text and video ads we also read one live preview to get the headline, description, landing page and YouTube video. Text that only exists inside an image stays null, since we don't read text from images.

Google publishes overall impressions, spend and targeting for political ads only. Per-country impressions are also published for ads shown in the EU.

Returns 404 not_found if the ad doesn't exist.

Example request

Copy one and replace YOUR_API_KEY with your API key (get one free). The code versions read the key from the LURKAPI_API_KEY environment variable instead.

curl "https://api.lurkapi.com/v1/google/ad?url=https%3A%2F%2Fadstransparency.google.com%2Fadvertiser%2FAR16735076323512287233%2Fcreative%2FCR11071274990039990273%3Fregion%3DUS" \
  -H "x-api-key: YOUR_API_KEY"

const params = new URLSearchParams({
  url: "https://adstransparency.google.com/advertiser/AR16735076323512287233/creative/CR11071274990039990273?region=US",
});
const res = await fetch(`https://api.lurkapi.com/v1/google/ad?${params}`, {
  headers: { "x-api-key": process.env.LURKAPI_API_KEY },
});
const data = await res.json();
if (!data.success) throw new Error(`${data.code}: ${data.error}`);
console.log(data.creativeRegions);

import os
import requests

res = requests.get(
    "https://api.lurkapi.com/v1/google/ad",
    params={
        "url": "https://adstransparency.google.com/advertiser/AR16735076323512287233/creative/CR11071274990039990273?region=US",
    },
    headers={"x-api-key": os.environ["LURKAPI_API_KEY"]},
    timeout=60,
)
data = res.json()
if not data["success"]:
    raise RuntimeError(f"{data['code']}: {data['error']}")
print(data["creativeRegions"])

package main

import (
	"encoding/json"
	"fmt"
	"net/http"
	"net/url"
	"os"
	"time"
)

func main() {
	params := url.Values{}
	params.Set("url", "https://adstransparency.google.com/advertiser/AR16735076323512287233/creative/CR11071274990039990273?region=US")
	req, _ := http.NewRequest("GET", "https://api.lurkapi.com/v1/google/ad?"+params.Encode(), nil)
	req.Header.Set("x-api-key", os.Getenv("LURKAPI_API_KEY"))

	client := &http.Client{Timeout: 60 * time.Second}
	res, err := client.Do(req)
	if err != nil {
		panic(err)
	}
	defer res.Body.Close()

	var data map[string]any
	if err := json.NewDecoder(res.Body).Decode(&data); err != nil {
		panic(err)
	}
	if data["success"] != true {
		panic(fmt.Sprintf("%v: %v", data["code"], data["error"]))
	}
	out, _ := json.MarshalIndent(data["creativeRegions"], "", "  ")
	fmt.Println(string(out))
}

<?php
$params = http_build_query([
    'url' => 'https://adstransparency.google.com/advertiser/AR16735076323512287233/creative/CR11071274990039990273?region=US',
]);
$context = stream_context_create(['http' => [
    'header' => 'x-api-key: ' . getenv('LURKAPI_API_KEY'),
    'timeout' => 60,
    'ignore_errors' => true,
]]);
$body = file_get_contents('https://api.lurkapi.com/v1/google/ad?' . $params, false, $context);
$data = json_decode($body, true);
if (!$data['success']) {
    throw new Exception("{$data['code']}: {$data['error']}");
}
print_r($data['creativeRegions']);

require 'json'
require 'net/http'

uri = URI('https://api.lurkapi.com/v1/google/ad')
uri.query = URI.encode_www_form(
  'url' => 'https://adstransparency.google.com/advertiser/AR16735076323512287233/creative/CR11071274990039990273?region=US',
)
req = Net::HTTP::Get.new(uri)
req['x-api-key'] = ENV.fetch('LURKAPI_API_KEY')
res = Net::HTTP.start(uri.host, uri.port, use_ssl: uri.scheme == 'https', read_timeout: 60) do |http|
  http.request(req)
end
data = JSON.parse(res.body)
raise "#{data['code']}: #{data['error']}" unless data['success']
puts JSON.pretty_generate(data['creativeRegions'])

Parameters

Add them to the URL after a ?. Join several with &.

Example response

A real response, captured from the live API. Lists are trimmed to a couple of items, and long text such as media links is cut short with ….

{
  "success": true,
  "credits_remaining": 999958,
  "credits_charged": 1,
  "advertiserId": "AR16735076323512287233",
  "creativeId": "CR11071274990039990273",
  "advertiserName": "Nike, Inc.",
  "format": "video",
  "adUrl": "https://adstransparency.google.com/advertiser/AR16735076323512287233/cre…",
  "firstShown": null,
  "lastShown": "2026-10-02T09:57:07.000Z",
  "daysShown": null,
  "overallImpressions": null,
  "spend": null,
  "targeting": null,
  "targetingCategories": null,
  "creativeRegions": [
    {
      "regionCode": "US",
      "regionName": "United States"
    }
  ],
  "regionStats": [
    {
      "regionCode": "US",
      "regionName": "United States",
      "firstShown": null,
      "lastShown": "2026-10-02",
      "impressions": null,
      "platformImpressions": []
    }
  ],
  "eeaStats": null,
  "usStats": null,
  "variations": [
    {
      "destinationUrl": "https://www.nike.com/retail/",
      "headline": "Engineered for Max Airflow",
      "description": "Maximum breathability meets ultra-light comfort in new Nike Aero-FIT styles.",
      "allText": null,
      "imageUrl": null,
      "previewUrl": "https://displayads-formats.googleusercontent.com/ads/preview/content.js?…",
      "videoId": "RZ1MLoOdWcc"
    },
    {
      "destinationUrl": null,
      "headline": null,
      "description": null,
      "allText": null,
      "imageUrl": null,
      "previewUrl": "https://displayads-formats.googleusercontent.com/ads/preview/content.js?…",
      "videoId": null
    }
  ]
}

Response fields

Every field in a successful response, and what it means. A name with [] belongs to each item of a list: targeting.location.included[].criterionId is the criterionId of every item in targeting.location.included. null means there's no value.

Cost and freshness

Each call costs 1 credit. Calls turned away before they reach the platform (invalid parameters, a key or balance problem, a rate limit) are free, and so are 5xx errors. A not_found is charged, since the platform was checked. How charging works.

Answers are cached for up to 12 hours. A repeat call within that time can return the same data, and costs the same.

Errors

A failed call returns success: false, an error message, a code your program can check, and a docs link. These are the errors this endpoint can return. All error codes.

Use it in Claude

Connect LurkAPI to Claude and ask in plain English. This endpoint is the google_ad tool. For example:

Use LurkAPI's google_ad tool with url "https://adstransparency.google.com/advertiser/AR16735076323512287233/creative/CR11071274990039990273?region=US", then summarize what you find.

Claude calls google_ad with arguments like these, and each call costs 1 credit:

{"url": "https://adstransparency.google.com/advertiser/AR16735076323512287233/creative/CR11071274990039990273?region=US"}

To save tokens, tool results leave out empty fields, keep one URL per image or video, and give transcripts as plain text unless you pass timestamps=true. A result over 45,000 characters comes in parts. Its _note gives the offset for the next part, and later parts are free for 15 minutes. Pass trim=false for the full response.