Instagram money calculator
What any Instagram account can charge per sponsored post, from its followers and engagement.
Free, no signup: 5 tries a day
How to estimate an Instagram account's sponsored post rate
Type a username, like mkbhd. For your own numbers, pick Enter numbers.
Press Estimate. We read its followers and 12 latest reels.
See what brands pay accounts its size, and its engagement against benchmarks.
What people use it for
Price a post after a brand's DM
See the going rate for your follower range before you reply.
Budget an influencer campaign
Estimate what a creator will ask before you reach out.
Know when to ask for more
Engagement above the brand median, or a brand wanting ad rights, is a reason to charge more.
FAQ
How much do Instagram influencers make per post?
Per sponsored post (Influencer Marketing Hub): $10–$100 under 10,000 followers, $100–$500 up to 100,000, $5,000–$10,000 up to a million and $10,000+ past that.
Does Instagram pay you for views?
Not in general: its bonuses are invite-only. Most accounts earn from brand deals, which this estimates.
How much should I charge for a sponsored post?
Start from your follower range. Ask more when your engagement beats the 0.36% brand median (Rival IQ) or the brand wants ad rights.
How many followers do you need to make money on Instagram?
Fewer than you'd think: brands pay accounts under 10,000 followers $10–$100 a post (Influencer Marketing Hub).
Can I use my own numbers?
Yes. Pick Enter numbers and type your followers, plus likes and comments for your engagement. It uses no try.
Is it free?
Yes. No account: 5 free tries a day. A free account gets 100 credits, topped up to 25 daily. Each account uses one try, or 1 credit with an account. Enter numbers is always free.
Sources: Influencer Marketing Hub, influencer rates · Rival IQ, 2025 Social Media Industry Benchmark Report
Get this as an API
One GET, clean JSON. 1 credit a call, from $0.45 per 1,000 calls.
/v1/instagram/user/reels?username=mkbhd&first=12{
"reels": [ … ],
"end_cursor": "AQHTKRUgapY-YIJL3ILe9dr1…",
"has_next_page": true,
"follower_count": 291074487,
…
}