Facebook Ad Library search
Search every Facebook and Instagram ad by keyword, and see what's running now.
Free, no signup: 5 tries a day

How to search the Facebook Ad Library
Type a keyword, brand or product, like running shoes.
Pick a country and whether ads are running now, then press Search ads.
Each ad shows its copy, creative, landing page and how long it's run. Download CSV keeps them all.
What people use it for
A swipe file before launch
Scan what rivals run right now and save the hooks and offers worth testing.
Find the ads that last
Sort by longest running: an ad that's lasted months is likely paying for itself.
Size up a new market
Search a product in another country to see who advertises it there, and with what.
FAQ
Is this Facebook Ad Library tool free?
Yes. No account: 5 free tries a day. A free account gets 100 credits, topped up to 20 daily. A search uses one try, or 1 credit with an account.
Can I download Facebook ads to Excel or Google Sheets?
Yes. Press Download CSV after a search: one ad per row, every field included.
Can I see all the ads a competitor is running?
Search their brand to find ads that mention it. For exactly one advertiser's ads, the API's Company ads endpoint takes their page.
Does it show ad spend or impressions?
Only for political and issue ads, where Meta publishes ranges. Every other ad shows its creative, dates and placements.
Get this as an API
One GET, clean JSON. 1 credit a call, from $0.59 per 1,000 calls. Median answer 1.15 s.
/v1/facebook/adLibrary/search/ads?query=running+shoes&country=US&status=active{
"searchResults": [ … ],
"searchResultsCount": 37660,
"cursor": "AQHTNrjEvTw_VUW75_xQkUb5…",
…
}