# Google ads by company

> Every ad an advertiser or website runs on Google Search, YouTube, Maps, Play and Shopping, from the Ads Transparency Center.

- **Request:** `GET https://api.lurkapi.com/v1/google/company/ads`
- **Auth:** `x-api-key` header ([get a free key](https://lurkapi.com/login?next=/dashboard))
- **Cost:** 1 credit per call. Validation errors, `401`/`402`/`429` rejections and `5xx` failures are free; `not_found` is charged ([how charging works](https://lurkapi.com/docs.md#credits)).
- **MCP tool:** `google_company_ads` on `https://api.lurkapi.com/mcp`
- **Freshness:** responses are cached for up to 12 hours
- **Try it live:** https://lurkapi.com/docs/google/company-ads#try (no signup; free tool: [Google Ads Transparency search](https://lurkapi.com/free-tools/google-ads-transparency))
- **Platform:** [Google](https://lurkapi.com/docs/google.md) (adstransparency.google.com)
- **Web page:** https://lurkapi.com/docs/google/company-ads

## When to use this

Use it to study a competitor's Google and YouTube ads: formats, run dates and how long each ad has run. Pass `domain` (e.g. nike.com, every advertiser promoting it) or `advertiser_id` from search advertisers (google_search_advertisers).

Filter by region, platform, format and date range. `topic=political` lists election ads with their spend and impressions, and needs a `region`. For an ad's text, landing page and per-country stats, pass its ids to ad details (google_ad).

**Pagination.** Up to 100 ads per page. Pass `cursor` back with the same filters for the next page; it's null on the last page. Date ranges that start more than about a year back come back empty.

## Parameters

All parameters go in the query string.

| Name | Type | Required | Default | Allowed values | Description | Example |
| --- | --- | --- | --- | --- | --- | --- |
| `domain` | string | no |  |  | The advertiser's website, e.g. `nike.com`. Required unless you pass `advertiser_id`. | `nike.com` |
| `advertiser_id` | string | no |  |  | The advertiser's id, e.g. `AR16735076323512287233` (Nike, Inc.). Required unless you pass `domain`. |  |
| `topic` | string | no | `all` | `all`, `political` | `political` lists only election ads (with spend and impressions); it needs a `region`. |  |
| `region` | string | no | `ALL` |  | Only ads shown in this country: a 2-letter code (US, GB, DE…), or ALL for anywhere. | `US` |
| `start_date` | string | no |  |  | Only ads shown on or after this date (YYYY-MM-DD). |  |
| `end_date` | string | no |  |  | Only ads shown on or before this date (YYYY-MM-DD). |  |
| `platform` | string | no | `all` | `all`, `google_maps`, `google_play`, `google_search`, `google_shopping`, `youtube` | Only ads shown on this Google product. |  |
| `format` | string | no | `all` | `all`, `text`, `image`, `video` | Only ads in this format. |  |
| `cursor` | string | no |  |  | The `cursor` from the previous response, for the next page. Keep every other param the same. |  |

## Example request

Replace `YOUR_API_KEY` with your key, or set `LURKAPI_KEY` for the code. [Get a free key](https://lurkapi.com/login?next=/dashboard).

curl:

```bash
curl "https://api.lurkapi.com/v1/google/company/ads?domain=nike.com&region=US" \
  -H "x-api-key: YOUR_API_KEY"
```

JavaScript:

```js
const params = new URLSearchParams({
  domain: "nike.com",
  region: "US",
});
const res = await fetch(`https://api.lurkapi.com/v1/google/company/ads?${params}`, {
  headers: { "x-api-key": process.env.LURKAPI_KEY },
});
const data = await res.json();
if (!data.success) throw new Error(`${data.code}: ${data.error}`);
console.log(data.ads);
```

Python:

```python
import os
import requests

res = requests.get(
    "https://api.lurkapi.com/v1/google/company/ads",
    params={
        "domain": "nike.com",
        "region": "US",
    },
    headers={"x-api-key": os.environ["LURKAPI_KEY"]},
    timeout=60,
)
data = res.json()
if not data["success"]:
    raise RuntimeError(f"{data['code']}: {data['error']}")
print(data["ads"])
```

## Example response

A real response from this endpoint, captured from the live API and trimmed to a couple of items. Strings over 96 characters (mostly signed media URLs) are cut short and end in `…`.

200 OK (application/json):

```json
{
  "success": true,
  "credits_remaining": 999998,
  "credits_charged": 1,
  "ads": [
    {
      "advertiserId": "AR16735076323512287233",
      "creativeId": "CR12839449348618059777",
      "format": "text",
      "adUrl": "https://adstransparency.google.com/advertiser/AR16735076323512287233/cre…",
      "advertiserName": "Nike, Inc.",
      "domain": "nike.com",
      "imageUrl": "https://tpc.googlesyndication.com/archive/simgad/24906591946562615",
      "previewUrl": null,
      "firstShown": "2023-11-16T22:25:33.000Z",
      "lastShown": "2026-09-30T13:22:17.000Z",
      "daysShown": 902,
      "overallImpressions": null,
      "spend": null
    },
    {
      "advertiserId": "AR06365026152670560257",
      "creativeId": "CR12984801659073855489",
      "format": "video",
      "adUrl": "https://adstransparency.google.com/advertiser/AR06365026152670560257/cre…",
      "advertiserName": "WPP MEDIA MANAGEMENT",
      "domain": "nike.com",
      "imageUrl": null,
      "previewUrl": "https://displayads-formats.googleusercontent.com/ads/preview/content.js?…",
      "firstShown": "2022-01-28T21:52:24.000Z",
      "lastShown": "2026-09-30T11:52:56.000Z",
      "daysShown": 1656,
      "overallImpressions": null,
      "spend": null
    }
  ],
  "cursor": "CgoAP7zmjTmT5kTPEhDDfxH9IpWWGVjQMnUAAAAAGgn8+Gjk+IV3Ks4=",
  "number_of_ads_estimate": 8000,
  "number_of_ads_range": {
    "min": 8000,
    "max": 9000
  }
}
```

## Response fields

Every field of a successful response. `[]` marks a list: `a[].b` is the `b` of each item in `a`. **nullable** fields can be `null`; **optional** fields can be missing.

| Field | Type | Description |
| --- | --- | --- |
| `success` | `true` | Always true here; errors have `success: false`. |
| `credits_remaining` | `number` | Your balance after this call. On anonymous playground calls: free tries left today. |
| `credits_charged` | `number` | Credits this call cost; 0 on free endpoints. On anonymous playground calls: tries used (1). |
| `ads` | `object[]` | The ads in Google's order: roughly most recently shown first. |
| `ads[].advertiserId` | `string` | The advertiser's id (`AR…`). Pass it as `advertiser_id` to company ads. |
| `ads[].creativeId` | `string` | The ad's id (`CR…`). Pass it with `advertiser_id` as `creative_id` to ad details. |
| `ads[].format` | `string`, nullable | text, image or video. Text ads are often archived as a picture of the ad. |
| `ads[].adUrl` | `string` | The ad's page on the Ads Transparency Center. |
| `ads[].advertiserName` | `string`, nullable | The advertiser's verified name, e.g. `Nike, Inc.`. |
| `ads[].domain` | `string`, nullable | The website this ad matched, on domain searches; null on advertiser searches. |
| `ads[].imageUrl` | `string`, nullable | Picture of the ad, for image ads and text ads Google archived as an image. null when the ad only has a live preview (`previewUrl`). |
| `ads[].previewUrl` | `string`, nullable | Google's live preview of the ad: a script the Transparency Center renders. null when there's an `imageUrl`. |
| `ads[].firstShown` | `string`, nullable | When the ad was first shown, ISO 8601 (UTC). |
| `ads[].lastShown` | `string`, nullable | When the ad was last shown, ISO 8601 (UTC). Today's date for ads still running. |
| `ads[].daysShown` | `number`, nullable | How many days the ad has been shown. A long run usually means the ad works. |
| `ads[].overallImpressions` | `object`, nullable | Impressions as the range Google reports. Political ads only; null otherwise. |
| `ads[].overallImpressions.min` | `number` | Lower bound of impressions. |
| `ads[].overallImpressions.max` | `number` | Upper bound of impressions. |
| `ads[].spend` | `object`, nullable | Spend as the range Google reports. Political ads only; null otherwise. |
| `ads[].spend.currency` | `string` | Currency code, e.g. USD. |
| `ads[].spend.lower` | `number` | Lower bound of the spend, in `currency`. |
| `ads[].spend.upper` | `number` | Upper bound of the spend, in `currency`. |
| `cursor` | `string`, nullable | Pass as `cursor` for the next page. null on the last page. |
| `number_of_ads_estimate` | `number`, nullable | How many ads match, as Google estimates it: the lower end of its range, or the exact count when it gives one. |
| `number_of_ads_range` | `object`, nullable | The ad count as the range Google shows (e.g. 7000–8000); null when it gives none. |
| `number_of_ads_range.min` | `number` | Lower bound of the ad count. |
| `number_of_ads_range.max` | `number` | Upper bound of the ad count. |

## Pagination

Pass the response's `cursor` back as `cursor`, with the other parameters unchanged, for the next page. It's `null` on the last page. Each page costs 1 credit.

The first five pages, in JavaScript:

```js
let cursor = null;
for (let page = 1; page <= 5; page++) {
  const params = new URLSearchParams({ domain: "nike.com", region: "US" });
  if (cursor) params.set("cursor", cursor);
  const res = await fetch(`https://api.lurkapi.com/v1/google/company/ads?${params}`, {
    headers: { "x-api-key": process.env.LURKAPI_KEY },
  });
  const data = await res.json();
  if (!data.success) throw new Error(`${data.code}: ${data.error}`);
  console.log(data.ads);
  cursor = data.cursor;
  if (!cursor) break; // last page
}
```

## Caching and freshness

Responses are cached for up to 12 hours, so a repeat call within that window can return the same data. It still costs 1 credit.

## Errors

Errors return `{ success: false, error, code, docs }` with the HTTP status below. Validation errors, `401`/`402`/`429` rejections and `5xx` failures are free; `not_found` is charged ([how charging works](https://lurkapi.com/docs.md#credits)). [All error codes](https://lurkapi.com/docs.md#errors).

| Status | Code | Meaning |
| --- | --- | --- |
| 401 | `missing_api_key` | No API key. Send it in the `x-api-key` header. |
| 401 | `invalid_api_key` | The key is unknown or was revoked. |
| 402 | `insufficient_credits` | Not enough credits for this call. Buy a pack or wait for tomorrow's top-up. |
| 405 | `method_not_allowed` | Endpoints take GET with query params. |
| 429 | `rate_limited` | Too many calls at once. Wait for the `retry-after` seconds, then retry. |
| 500 | `internal_error` | Something broke on our side. Retry; 5xx errors are free. |
| 502 | `upstream_error` | The platform didn't give a usable answer. Retry; 5xx errors are free. |
| 503 | `upstream_busy` | All our connections to the platform are busy. Retry in a few seconds; 5xx errors are free. |
| 504 | `upstream_timeout` | The platform took over 30 seconds to answer. Retry; timeouts are free. |

## Use it in Claude

Once LurkAPI is [connected to Claude](https://lurkapi.com/docs.md#claude), this endpoint is the `google_company_ads` tool. Ask in plain English, for example:

Ask Claude:

```text
Use LurkAPI's google_company_ads with domain "nike.com", region "US" and summarize what you find.
```

Claude calls `google_company_ads` with arguments like these, and each call costs 1 credit:

Tool arguments:

```json
{
  "domain": "nike.com",
  "region": "US"
}
```

Tool results skip nulls and empty lists to save tokens.

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Previous: [Search Google advertisers](https://lurkapi.com/docs/google/search-advertisers.md) · Next: [Google ad details](https://lurkapi.com/docs/google/ad.md)
